96.9%
of streaming time spent on mobile apps
Mobile
96.9%
Desktop
3.1%
50% of all 16-24 year-olds stream music on mobile daily
64% of music streamers listen across multiple devices
78% of streaming occurs while multitasking with other apps
On-the-Go Listening
73% of mobile streaming
Highest among commuters (18-45)
Home Listening
64% use smart speakers
Average 2.3 connected devices per user
Bedtime Listening
41% of evening streams
Gen Z (58%) most likely to fall asleep to music
Key Insight: The overwhelming dominance of mobile (96.9%) represents a significant shift from the 80/20 split in 2020. While Gen Z leads mobile adoption with 98.7% usage, Boomers show the fastest growth rate in smartphone streaming (+18% YoY), indicating converging behavior across generations.